Creative & brand narrative
Turn the brief into a core message, audience focus and visual direction, developing a script or treatment that aligns with brand guidelines.

Start with one brand proposition and connect audience, message and visual direction. We work with brands and agencies through treatments, test shots and clear feedback milestones.
We define what the audience should remember before choosing the film’s form. Brand material, visual references and production requirements shape the creative direction. Test images establish the intended result before the film and platform versions move forward.
Discuss your brand filmTurn the brief into a core message, audience focus and visual direction, developing a script or treatment that aligns with brand guidelines.
Establish the look through art references and test shots. Product appearance, text and logos are planned with clear representation requirements and a post-production approach.
Edit and finish the agreed main film, with sound and subtitles, then scope horizontal, vertical, cutdown and language versions.
Agree the direction, then develop the work. Feedback milestones and revision scope are defined with the project.
Align on the message, audience, channels, budget and delivery date.
Use a script, references and representative images to agree the direction and review criteria.
Produce the agreed shots and collect consolidated feedback at the agreed milestones.
Approve the edit, sound, subtitles and output specifications, then complete the agreed versions.

Deliverables, specifications, revisions, fees and timing are agreed before production.
Internal Kuiper originals illustrating creative directions for a commercial brief.
We can work to a brand or agency’s creative direction and scope visual development, shot production or post-production, with clear approvals and handoffs.
We agree the required visual accuracy, review brand-supplied material and test images, and plan any live-action or post-production elements needed.
We can list aspect ratios, durations, subtitles and languages at the outset, define how each version relates to the main film, and agree production and revision scope.
Bring brand guidelines, logos, product references and assets available for the project. The brief defines channels, brand and character elements, output versions and licensing needs before production scope is agreed.
Tell us what you want to make, who it is for and when you hope to deliver it.
Discuss your brand film